Riri makes history!

Everyone who knows me would tell you that I’m a huge fan of Rihanna. Love her music but it’s her confidence I’m in love with. She’s not afraid to take risks, fashion and music wise, and always stays true to herself and her roots.

Rihanna just made history by becoming the first artist ever to receive the 100 Million Recording Industry Association of America (RIAA) Award. She’s been in the music industry for 11 years and bursted onto the scenes with dancehall track, “Pon De Replay” and we all (most of us) became obsessed with her. At only 27 she has made RIAA gold and platinum history, becoming the first artist to be certified with the 100 Million Award and surpassing the cumulative singles award threshold. She has the most download sales and on-demand streams in the USA.Rihanna released ANTI, her eighth studio album on January 27 and the album was downloaded one million times in less than 24 hours. However, these downloads weren’t counted towards her 100 Million Award because they were free.  It received mixed reviews with some people describing it as sloppy but it was certified platinum last week.

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Everything Rihanna touch seems to turn into the proverbial gold. She’s successfully teamed up with major brands like Samsung and Puma and has a successful line of fragrances as well. Recently she debuted a denim shoe collection for which she teamed up with designer Manolo Blahnik (remember Carrie’s wedding shoes in Sex and the City?) The name of the collection is Denim Dessert and it’s set to go on sale on 5 May this year and if her previous collaborations are anything to go by, this will definitely be a success.

The collection can be found at Manolo Blahnik stores in London, New York and Hong Kong only, with prices ranging from $895 (about R13 700) to $3,995 (about R61 200). Denim Dessert consists of waist-high boots (yes, waist high) and intricately embellished denim heels inspired by Rihanna’s tattoos.

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The news comes less than a month after her first Fenty x PUMA collection  was showcased at New York Fashion Week. This particular collection includes black, white, and red high-top sneakers that are already proving to be bestsellers.

Love her or hate her, you can’t deny the fact that Rihanna remains a popular marketing choice for brands.

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