Help Raise Breast Cancer Awareness at the 11th Annual Avon Justine iThemba Walkathon & Spread the Message that Early Detection Saves Lives.

Walk For A Purpose at the largest breast cancer awareness event in the country, the annual Avon Justine iThemba Walkathon taking place on Sunday, 23 October at Marks Park, Emmarentia in Johannesburg. With over 25 500 participants last year, this event has become the largest single day event in the country held purely to generate awareness of breast cancer.

Breast cancer is the leading type of cancer in women. In South Africa, * it is the most prevalent cancer amongst white and Asian women and the second most common cancer among black and coloured women.Education and awareness is therefore critical since most cases are treatable when diagnosed in time. According to Dr Carol Ann Benn, renowned surgeon and Founder of the Breast Health Foundation, the two biggest stumbling blocks in breast health care in South Africa are awareness and access. She believes that the Avon Justine’s funding of the Breast Health Foundation’s education programme, donations and involvement with the Walkathon beautifully addresses both these key issues.

Registrations are open! Adults pay R120 while children between the ages of two and twelve pay R80 to participate and toddlers up to the age of two enter for free. All participants must pre-register via http://www.ithembawalkathon.co.za or a printed entry form. Friendly dogs can be registered for Free.

Avon Justine iThemba Walkathon 2015
Avon Justine iThemba Walkathon 2015

The start of the 2016 iThemba Walkathon will be initiated in waves with designated groups of up to 10 000 people beginning their walk for a purpose at8h00 for the red group, 8h15for the blue group and 8h30 for the green group respectively. Water stations will be available at strategic points of the 7.9 km or 5KM routes but walkers are encouraged to also have their own supply of water for themselves and their dogs so they can fully enjoy this epic event. At the finish line, walkers will be met with a number of exciting activities with nutriphase also giving away prizes and treats for friendly dogs, Locum Vet will also be onsite to assist with minor issues such as scuffed paws.

With an exciting repertoire of live entertainment planned including Kaya FM Deejays, e TV Sunrise presenters and other local artists as well as numerous enterprising food stalls and other activities participants will be able to relax and enjoy the rest of the day with family and friends after their walk. At the end of the Walkathon, participants can also make their dedication with ribbons on the Woman & Home Trees of Hope. The Woman & Home ribbons can be purchased when registering.

Avon Justine iThemba Walkathon 2015
Avon Justine iThemba Walkathon 2015

Walkers will also once again have the opportunity to be part of a historic moment through the #PoutForAPurpose world record attempt at this year’s iThemba Walkathon. In line with the company’s Beauty for A Purpose mission statement, this will be an Avon world record attempt for the most number of people applying lipstick at the same event. For those not based in Johannesburg – put on your pinkest Avon pout, take a photograph and upload it social media using the hashtag #PoutForAPurpose.

The objective of the Avon Justine iThemba Crusade of Hope programme is to ensure that the message that early detection saves lives is spread across the country so that women know the importance of breast health and having their annual mammograms as well as undertaking their monthly self-examinations. Through the various strategic partnerships with NGOs as well as the iThemba Walkathon Avon Justine has been able to reach over fifteen million South Africans already through media publicity and is working towards reaching twenty million by the end of the year. “It is estimated that with early detection, over 30% of deaths due to breast cancer can be prevented, and events such as the Avon Justine iThemba Walkathon are a great way to spread the message that early detection really does save lives,” say Vicky Saunders- Flaherty. “We look forward to seeing you and your families at this year’s event – everyone is welcome as we unite together and Walk For A Purpose. Early detection saves lives. Register now http://www.ithembawalkathon.co.za.”

As the world’s largest philanthropic supporter of women’s causes, Avon has donated over $1 Billion towards women’s causes. In South Africa R20 million has been donated to organisations such as the Breast Health Foundation (BHF) / Bosom Buddies, Look Good… Feel Better (LGFB) and the Cancer Association of South Africa (CANSA) since 2011.

Press Release by Katlego Modipane for Avon/Justine South Africa

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