Today I’d like to talk to you about one of my favourite beauty sites, Beauty Bulletin. I’ve been a member for almost 2 years now and for the life of me I can’t remember where and when I first found out about this site but I’m glad I did.I have received some amazing products to review here on the blog and it’s really awesome to interact with like-minded individuals. For those of you who are not familiar with the concept, allow me to take you through it while providing some background information:
If you like to try new stuff and share your opinions with others, this is the right platform for you.If you’re a blogger, vlogger or an influencer they can help you grow your following through collaboration with other influencers in your space and by introducing you to their own network of influencers. Beauty Bulletin also takes it offline through group gatherings and face to face, one on one conversations. If you’re a social creature or a networker of note; if you’re part of a book club, a mom’s group; a party planner or if you have a big circle of friends, they can always be relied upon to give you something new to talk about. Studies have repeatedly proven that potential customers trust recommendations from friends and family more than any other form of advertising. So by joining their review network, your opinions have real power. As a member you get to test drive new products, report on your experience, share your opinions, start conversations, and exchange firsthand feedback.
How it works:
You create a profile telling them about yourself – who you are, what you do, your interests, likes and dislikes and they couple you with suitable products and compatible projects. It only takes a few minutes to register and it’s free (with so many new offerings, there’s certain to be an upcoming campaign that would interest you). You will receive mailers, surveys and invitations to participate in word of mouth projects. If you’re not interested in the campaign in question, no problem, don’t do anything. By signing up you not only get free products delivered to your door; you also get access to their site to upload your own reviews, videos and photos, to share your findings and to kickstart or contribute to discussions. You get to spread the word on your own social platforms as well as on Beauty Bulletin’s site; you can add friends, make friends and introduce your audience to products they’ll be interested in.
About the founder:
Lori Mauerberger is the founder and owner of Beauty Bulletin, South Africa’s largest online beauty community and proof that dynamite definitely comes in small packages. A visionary with an extraordinary passion for all things beauty, she began her journey as a professional makeup artist, hair stylist and Cosmetologist. Working both locally and internationally on publications, television and fashion for over 11 years, Lori quickly fell in love with the conversations she would have with her clients – their feedback and opinions sparked an idea.
That idea would ultimately lead to Beauty Bulletin: a space where women could share their honest opinions and experiences with one another. Lori understood that word of mouth marketing was gaining momentum and that women wanted to hear from their peers. Social media, blogging and online conversations were taking place at a rapid rate and in 2009, Lori created a community where women could have their own conversations about beauty products and share their own, true experiences.
Think of it as Beauty Bulletin with benefits: You get to stay on trend and up to date with industry innovations. You get exclusive access to interesting and sometimes brand new products and you get to make like-minded friends and to influence others and in the process your feedback creates better brands and more conscious consumers.
Beauty Bulletin always run really amazing competitions which you can find under the “Win” tab on their site. The most recent one is in association with ghd where you can win your share of R200 000 worth of ghd vouchers and 2 limited edition ghd Platinum Copper luxe gift sets. All you have to do is invite your friends and followers to join Beauty Bulletin, share the competition on social media with #ILoveBeautyBulletin and #MostWanted or do a video where you tell your friends and followers why they should join Beauty Bulletin, as easy as that.
This is your experience; your conversation. Make it count.
If you haven’t signed up already, go to http://www.beautybulletin.com to see what you’ve been missing out on.